Hi, I'm Aavesh.

Mumbai based Art Director with 11+ years of experience working at the intersection of brand strategy and visual direction.

ABOUT ME

Art

Director.

Brand

thinking

at

the

core.

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Years Experience

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Brands Served

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Projects Delivered

Since 2022, I’ve been working as a freelance Art Director, leading visual direction across long-running campaigns and multi-season engagements in high-pressure environments.

I enjoy constraints and pace. Multiple deliverables. Tight timelines. Evolving briefs. Sometimes the job is to build structure so teams can move quickly. Sometimes it is to strip the problem down and make the call. The goal stays the same. Make the work hold together.

WHY ME

I don’t design for decoration.
I lead to make ideas land.

Direction that holds

I like to lead visuals across campaigns and teams, ensuring my work stays connected and intentional.

Systems, not shortcuts

Building flexible frameworks that not only adapt across formats, but also teams and pressure moments.

Clarity under pressure

When things get hectic, my focus is simple. Make the right decisions. Keep the work steady.

EXPERIENCE

Before moving into freelance, I've worked across agency and client facing roles, progressing from execution-focused positions into leadership.

This foundation has shaped how I think about collaborations, systems and responsibilities.

MediaFox (2015)

Worked across video editing, photography, and design for digital content. Built a strong foundation in visual storytelling and post-production workflows.

MediaFox (2015)

Worked across video editing, photography, and design for digital content. Built a strong foundation in visual storytelling and post-production workflows.

BookMyShow (2015-2016)

Designed marketing and promotional creatives for web and digital platforms. Supported campaign rollouts for one of India’s largest entertainment brands

BookMyShow (2015-2016)

Designed marketing and promotional creatives for web and digital platforms. Supported campaign rollouts for one of India’s largest entertainment brands

BookMyShow (2015-2016)

Designed marketing and promotional creatives for web and digital platforms. Supported campaign rollouts for one of India’s largest entertainment brands

Massblurb/Mobikon (2016)

Supported brand communication across digital and social platforms. Contributed to early-stage product and marketing visuals in a start-up environment.

Massblurb/Mobikon (2016)

Supported brand communication across digital and social platforms. Contributed to early-stage product and marketing visuals in a start-up environment.

The Glitch (2016-2020)

Progressed from Junior Graphic Designer to Art Director within this fast-paced agency. Collaborated with strategy, copy and account teams to translate ideas into a clear visual direction. Mentored junior designers and supported team growth through hands-on guidance.

The Glitch (2016-2020)

Progressed from Junior Graphic Designer to Art Director within this fast-paced agency. Collaborated with strategy, copy and account teams to translate ideas into a clear visual direction. Mentored junior designers and supported team growth through hands-on guidance.

Narsi (2020-2022)

Led brand transformation for an interior turnkey fit-out company, aligning visual identity with business growth objectives. Defined brand guidelines across digital, print and spatial touch points. Partnered closely with leadership to bring clarity and consistency to communication across teams and platforms.

Narsi (2020-2022)

Led brand transformation for an interior turnkey fit-out company, aligning visual identity with business growth objectives. Defined brand guidelines across digital, print and spatial touch points. Partnered closely with leadership to bring clarity and consistency to communication across teams and platforms.

FAQs

Have questions?

Here are some quick answers to the most common questions about my services and how we could collaborate

What tools do you work with?

I am well-versed with the Adobe Creative Suite which include graphic and motion design tools, along with 3D and AI tools when needed.

What’s included in your branding service?

My branding service covers everything from logo design and color palette to typography and visual direction. I also provide brand guidelines so you can stay consistent across platforms.

How long does a typical project take?

Timelines vary based on the scope, but most projects take between 1 to 4 weeks.

Do I need to prepare anything before we start?

Yes, but I’ll guide you! Ideally, have your content (copy, images, links) ready. If you need help with content, I can support with copywriting services too.

What if I need changes after the project is done?

Every project includes a round of revisions and my service includes 10 days of post-launch support. Additional updates can be handled on a flexible, hourly basis.

FAQs

Have questions?

Here are some quick answers to the most common questions about my services and how we could collaborate

What tools do you work with?

I am well-versed with the Adobe Creative Suite which include graphic and motion design tools, along with 3D and AI tools when needed.

What’s included in your branding service?

My branding service covers everything from logo design and color palette to typography and visual direction. I also provide brand guidelines so you can stay consistent across platforms.

How long does a typical project take?

Timelines vary based on the scope, but most projects take between 1 to 4 weeks.

Do I need to prepare anything before we start?

Yes, but I’ll guide you! Ideally, have your content (copy, images, links) ready. If you need help with content, I can support with copywriting services too.

What if I need changes after the project is done?

Every project includes a round of revisions and my service includes 10 days of post-launch support. Additional updates can be handled on a flexible, hourly basis.

FAQs

Have questions?

Here are some quick answers to the most common questions about my services and how we could collaborate

What tools do you work with?

What’s included in your branding service?

How long does a typical project take?

Do I need to prepare anything before we start?

What if I need changes after the project is done?