About Me
My role is not just to make things look good, but to make sure the work knows what it is trying to do.
How I Tend To Work
I ask questions early because it saves time later. I am comfortable with structure, but I do not limit myself to it. I prefer direct decisions and honest feedback over endless refinement. I am also fine with iterations, but I'm not great with avoidable confusion.
Where I'm Most Useful
Translating brand intent into visual direction. Creating systems that can scale without losing character. Helping teams align, decide and move forward confidently.
Outside The Work
Apart fom design, I like spending time gaming, exploring new tools, reading about history, geopolitics or whatever topic I fall into that week, watching films and television and cooking without a recipe. None of this is work. It just keeps me attentive, curious and sharp.

