Amazon
Amazon Pay required rapid visual communication during the Great Indian Festival across flight, bus, and hotel bookings. Deliverables spanned app, website, emailers, vendor collateral, and digital placements, all governed by extremely strict brand and layout rules.
Client
Amazon Pay
Role
Art Director | High-volume, high-constraint
BACKGROUND
I joined The Motion Story on a contractual engagement as an Art Director. I led a team of 5 designers, owned the quality of all output sent to the client and acted as a central point of coordination between the agency and multiple stakeholders on the Amazon Pay side.
The challenge
Briefs arrived with precise instructions around copy, layout, font sizes and image placement, often communicated via email rather than formal guidelines. Volume was high, timelines were tight, and accuracy was critical. Speed could not come at the cost of mistakes.
SOLUTION
What I did
I structured the workflow, maintained final ownership across content buckets and reviewed all feedback-incorporated work before approval and release. I stepped in to execute when required, especially on time-sensitive pieces and guided the team through feedback to keep output aligned. Where templates existed, they were used. Where they did not, I created solutions that matched Amazon’s internal design language closely.
Why it mattered
The engagement stabilised a high-pressure delivery environment. Turnaround times improved, rework reduced and output shipped accurately across digital and physical touch-points despite heavy constraints.
